Parking Master Plan: Downtown & Entertainment District Parking & Mobility Study


The City of Fayetteville is invested in improving how residents, employees, and visitors travel around Fayetteville - whether you drive and park, bicycle, walk, or use public transit.

In 2016, the City partnered with a consulting team, Nelson\Nygaard, to prepare a comprehensive Mobility Plan. You can learn more about the plan hereexplore the Existing Conditions Factbook, or view interactive maps from stakeholder workshops.

As p
arking is a key element of a multimodal transportation system, Nelson/Nygaard has completed a dedicated Parking study and offered subsequent parking management strategies and recommendations. Fayetteville's long term success will be supported by an effective parking management plan that helps to strategically maximize existing parking assets while preparing for future growth.

Key Parking Recommendations:

Parking_Payment Sign

Streamline signage for user clarity:

  • Implement consistent signage and wayfinding for parking
  • Pursue City-sponsored and standardized signage at privately-owned and publicly-accessible lots
Sustainability - Bike Parking Corral 2
Improve multimodal infrastructure. 

The compact nature of the Downtown and Entertainment Districts can further be enhanced by multimodal improvements that will make the core areas of the districts more walkable, allowing parking demand to spread more easily to underutilized areas, while encouraging more pedestrians, bicyclists, and transit users throughout downtown.

Parking_Litter Control2
Treat parking as a customer service. 
The goal of a well-managed parking system should be to serve its customers, not to make money or inconvenience its users. To clarify this sentiment, the City can make some key changes that will improve overall perception:

  • Train parking enforcement officers to serve as ambassadors who actively provide parking, transportation, and other downtown information
  • Make more, relevant parking information available online and accessible to users
  • Bolster the information system for customers before they arrive, at arrival, and during their stay
Parking_Spring Street Deck

Increase publicly accessible parking supply:

  • Pursue partnerships with private parking lots
  • Add on-street parking where possible
Parking_Pay Station

Implement current parking technology to create a more user-friendly customer and visitor parking experience:

  • Expand pay-by-phone to the Downtown Business District and privately-owned lots
  • Provide more payment options
  • Integrate parking-availability data into multiple web-based platforms
  • Pursue pay-by-plate systems to allow for prepayment

Improve event parking management: 

  • Bundle event parking with ticket purchases
  • Provide more payment options at point of entry
  • Explore valet parking services
Library expansion

Prepare for future development:
  • Pursue and broker shared parking agreements 
  • Adopt Transportation Demand Management (TDM) measures where appropriate.

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Implement responsive pricing.

Responsive Pricing uses the cost of parking to achieve ideal parking availability by setting the cost of parking to allow users to pay more for the most desirable spaces and less for spaces that are less convenient. Industry standards for “optimal” availability levels are no less than 15% per block face for on-street spaces and 10% per lot or facility off-street. At these targets, parking is well used but availability remains, so customers can find parking anywhere they go, including the most convenient and desirable spaces. As a result, prime spaces are typically more expensive, and remote spaces are cheaper or even free.

Parking Supply

Create a Residential Parking Benefit District that reinvests parking revenues accrued in residential areas directly into those areas.

What's Happening Now? 

  • Parking enforcement officers are being actively trained to adopt a customer service mentality and act as Parking Ambassadors
  • New streamlined signage is being installed directing parkers to City-managed parking facilities.
  • Downtown sidewalk connectivity is being improved to increase pedestrian connectivity to free and reduced-price parking 
  • Walton Art Center ticket purchases are now able to be bundled with parking.
  • New permitting, enforcement, and event module technology is being implemented to streamline and provide greater flexibility in the City's permit options and to allow credit card processing for event parking.
  • New on-street parking has been added on West Avenue and St. Charles Avenue 

Parking_Customer Service

Parking Study Documents & Presentations: 

The City, our consulting team, and a host of community stakeholders have been working since Spring 2016 to build this master plan. Read through the documents below to learn about the past, present, and future of parking in Fayetteville: